The Lite-Bite – increase your lunchtime trade
With an increasing number of fast-food chains, sandwich shops and cafes, there has never been more competition for Fish and Chip shops.
It’s no secret there is a huge demand, particularly at lunchtime, for a light meal and with over 75% of Fish and Chip shops offering just a regular, large or extra-large meal, there may be an additional audience that go elsewhere for a lighter option.
How can you develop what you already do and appeal to an ‘extra audience’ – by offering and advertising a ‘Lite Bite‘ meal.
Many Fish and Chip shops already offer a ‘lighter bite’ and we want to build on this and support you by providing an all-inclusive Lite-Bite package which will help get more customers through your door.
The Lite-BITE concept comes at a time when there has been an increase in the amount of publicity surrounding fast food and portion control. The Lite-BITE enables for a portion controlled meal whilst still enjoying one of the nation’s favourite foods.
The largest independent research project into the Fish & Chip market was conducted with the aim to raise the profile of the nation’s most savoured meal and to support Fish & Chip shops in understanding their customers’ wants.
How to get your FREE Point of Sale poster?
We will supply you FREE OF CHARGE point-of-sale materials to help sell the Lite-Bite in your business.
If you would like to find out more about what Friars Pride offer, click here to visit our shop.