The Lite-Bite – increase your lunchtime trade
With an increasing number of fast-food chains, sandwich shops and cafes, there has never been more competition for Fish and Chip shops.
It’s no secret there is a huge demand, particularly at lunchtime, for a light meal and with over 75% of Fish and Chip shops offering just a regular, large or extra-large meal, there may be an additional audience that go elsewhere for a lighter option.
How can you develop what you already do and appeal to an ‘extra audience’ – by offering and advertising a ‘Lite Bite‘ meal.
Many Fish and Chip shops already offer a ‘lighter bite’ and we want to build on this and support you by providing an all-inclusive Lite-Bite package which will help get more customers through your door.
What is the Lite-Bite package?
This brand new packaging is designed specifically for an alternative size meal. Portion sizes consisting of:
- A 6 oz battered fish (4 oz unbattered)
- A 6oz portion of chips (cooked weight)
- An optional 4oz side order of peas/gravy/curry
This was the preferred portion size unanimously voted as a ‘Light Bite’ portion. Although it is entirely up to you what portion size you use.
Why is this packaging best suited for the Lite-Bite?
- Generous portions – people perceive the meal to be good value for money
- It looks professional – Corrugated packaging is presentable with a well-polished finish
- It has eye-catching appeal – the food fills the box and looks like a larger portion
- Its versatile – it can be used for meals other than fish and chips
The Lite Bite Box – How to combat rising prices through portion control
The Lite-BITE concept comes at the perfect time - there has been an increase in publicity surrounding fast food and portion control. The Lite-BITE enables you to offer a portion controlled meal so your customers can continue to enjoy one of the nation’s favourite foods.
The largest independent research project into the Fish & Chip market was conducted with the aim to raise the profile of the nation’s most loved meal and to support Fish & Chip shops in understanding their customers’ wants.
How to get your FREE Point of Sale poster?
We will supply you FREE OF CHARGE point-of-sale materials to help sell the Lite-Bite in your business.
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