Friars Pride - MSC Certified
The MSC is an international not-for-profit organisation that works to protect the oceans and safeguard seafood. Their vision is to see the oceans of the world "teeming with life". Working to this goal will protect the environment, ensuring the seafood industry shall be protected for future generations. They have been working for over 20 years with scientists, fisheries and seafood producers to develop a set of guiding principles to promote sustainable fishing.
The MSC Ecolabel
Through paying to use the ecolabel organisation involved in the seafood industry, we are able to contribute to the health of the world's oceans. The ecolabel is designed to guarantee a clear chain of custody, and to be a recognisable mark that can help consumers make choices when selecting and buying seafood - both in retail and within out of home markets.
Friars Pride supplies MSC certified fish and is able to use the ecolabel mark legitimately. We are therefore able to offer our customers full chain of custody, which in turn means fish and chip shops and caterers buying certified fish from Friars Pride can apply and pay to use the ecolabel themselves.
Being a member of MSC and being a registered MSC ecolabel user means that Friars Pride is able to visually demonstrate and market the use of the certification. As an organisation, we can prove the traceability of the sustainable seafood we supply and offer the chain of custody many seafood buyers desire and deserve.