An increasing number of fast food outlets and fish & chip shops are making use of screens or digital menu boards within their businesses. With the increase in demand, Friars Prude is looking to offer a wider variety of video content that could be utilised to improve the image of consumer messaging in stores.
Video or digital content directed at consumers whilst they are in the takeaway environment is increasing being utilised. It can be used as part of an overall selling technique helping to guide menu selection once in store or it can be used to help tell the marketing story of a brand or product from source to shelf.
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