National Fish & Chip Day
The two week countdown has officially begun! On Friday 5th June 2026, the UK will celebrate National Fish & Chip Day. For the fish & chip industry, the isn’t just another busy Friday; it is a huge opportunity to showcase the quality of your products, your passion for the trade, and promote fish & chips.
There are many ways your shop can join the celebration and turn the build-up into an opportunity for your business!
Start the Build-Up Now!
Don’t wait until June 5th to start promoting the day. In recent years the most successful shops use the weeks leading up to the big day to grow awareness and to promote fish & chips.
Behind-the-Scenes Teasers
Use your social media to show the preparation. Post videos of fish being prepared or your team peeling local potatoes. It builds trust and highlights the quality of your ingredients. Make the most of the merchandise and show it off in your behind-the-scenes teasers. You can browse the official merchandise HERE!
Decorate Your Shop
First impressions matter! Get your posters and window displays ready before the big day. NEODA offers downloadable toolkits and branded merchandise, from t-shirts to caps, make your tram look like the part for National Fish & Chip Day. We also offer free posters! Email marketing@friarspride.com to claim yours!
Engage Your Customers
National Fish & Chip Day is about attracting your customers to fish & chips while building awareness of our fantastic meal!
The National Fish & Chip Day Special!
Consider a one-day-only menu item. Whether it’s a ‘taster box’ featuring different species like Hake, Saithe, or Pollock, or a family bundle that offers great value, give people a reason to choose your shop over the competition. Go the extra mile by using special edition Hook & Fish National Fish & Chip Day Lite Bite Corrugated Box & Greaseproof Paper, exclusively available through the Q Partnership.
Social Media
To promote National Fish & Chip Day 2026 to your local community, social media remains a key tool. Use the official hashtag #NationalFishandChipDay to promote your food and what you are doing in advance and on the day itself. Don’t forget to post photos of your shop. Whether they are decorated with bunting, whether your staff are wearing the official National Fish & Chip Day t-shirts and caps, or whether you have a poster in the window, it is another great way to drive engagement! Please feel free to email us your photos to marketing@friarspride.com, we’d love to see and share them!