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Tips on using social media in your business

Getting your business onto social media doesn’t need to be daunting – it may be a lot for straight forward than you think and could make a positive impact on your sales and engagement with existing and new customers.

We’ve compiled a list of basic ways to get started, tailored to Fish and Chip and Fast Food (and other business types):

  1. Set up your social media accounts for your business; Facebook. Twitter, Instagram and Google + are good places to start
  2. Include your logo and some info about your business, along with a ‘call to action’ (a telephone number)
  3. On Facebook, make sure to enter your opening hours and any other relevant info on your profile
  4. Also, make sure you are listed correctly when you are searched for on Google – check the images, the opening hours and the info
  5. How do you gain followers on your social media accounts?
    • At the very start invite friends, family, colleagues and customers and encourage your followers to invite other friends
    • Put up a poster in your shop, add your social media name (e.g. Like us on Facebook: @FriarsPride) to your menu, add a sign to your till
  6. How do you engage existing customers and encourage new business? A few ideas of what to post on your social media accounts about:
    • Images of your food
    • Photos of your team
    • Tag local businesses and individuals in your photos
    • Charity events
    • Promotions or specials of the day
    • Announcements
    • New additions to your menu
    • Fish and Chips ‘Fryday’
    • If you have a member of your team that you trust and who is actively interested in social media and has a few great ideas on what could work, encourage them to get involved, perhaps making them an ‘editor’ on your social media page to contribute.
  7. It’s not all about how many followers you have – try to create engaging posts (images work a lot better than just text on its own!). This way your customers can interact with your posts, meaning their social media friends also see your posts
  8. Use the ‘insights’ areas of your social media pages – this will tell you which of your posts worked best, when your followers are online (i.e. the best time to post) and much more
  9. Once you’re feeling confident with how your social media pages look and how your posts are going, I would advise trialing
  10. Facebook Advertising – try clicking ‘Boost Post’ on a post that you would like people to see (perhaps a special offer) and select who you want to see it (e.g. 1,000 in your local town, male and female, aged between 18-50), and select your budget (start with £4 or so, to get your head around advertising this way). The great thing with Facebook Advertising is that you will see the results as the campaign is happening and you will know what to tweak for next time.

Want to see more hints and tips like this? Join our Marketing Club today! 


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