We have had a fantastic response to our “Win Loyalty System” competition. Thank you to everyone who took the time to fill in the form and share their thoughts on loyalty with us.
Congratulations to Mr Retchless from Frank's Fish Shop in Wisbech!
Mr Retchless was randomly selected as the lucky winner to have received Reward It loyalty system complete with six months trial of their back office system, 100 complimentary loyalty cards and 20 gift cards!
Here, at Friars Pride we really believe in customer loyalty - which is why we run our own Save & Select scheme. However from our experience many fish and chip shops struggle with sustaining a regular customer base. This is why we have teamed up with Reward It.
The basic Reward It package consists of 
- 50 customised plastic chip cards
- Chip reading device
- Back office software
The idea is simple: to gather information when handing cards to your customers which gives you endless possibilities of marketing the right crowd for your business.
Having gathered the information you can then send customised emails with promotions to certain groups of customers i.e. school children to take advantage of lunch meal deal or people living in a certain area of your town.
You can even pre-load cards with points as sell them as gift cards!
Fish and Chip Friday can get even busier if you send a regular reminder to those customers who haven’t visited you for a certain period of time.
With Reward It you can measure what when your customers spend with you – to target those who could spend more and reward those who already are doing so.
We are very keen to find out how this will help out Frank’s Fish Shop in a few weeks time. In the meantime, if you’d like to find out more about Reward It loyalty scheme or you are interested in purchasing one for your shop – please contact Mr Ed Heyden at ed@reward-it.co.uk or click here.