Number one pie brand*, Pukka Pies is asking the nation during British Pie Week (5th –11th March) to vote mash or chips as their favourite pie accompaniment, in a new campaign fronted by presenter, broadcaster and cricketing legend Freddie Flintoff.
The below-the-line campaign, launching on 5thMarch for British Pie Week will invite consumers to vote for their chosen pie accompaniment online at www.pie-week.com. The campaign includes a significant investment across outdoor, social media, radio and PR and is set to reach over 7 million consumers.
Freddie says:"It’s hard to say no to a tempting plate of pie, so it’s great to be fronting Pukka Pies’ campaign which celebrates our nation’s love of the classic dish. It’s a tough choice so I am excited to see which accompaniment takes top spot in the UK!”
Lindsay Filmer, Head of Marketing at Pukka Pies commented: "We want to amplify the UK’s love of pies even further with our new campaign, which is set to engage consumers by letting them decide which pie accompaniment comes out top.
"Whether it’s mash or chips that takes the crown, there’s nothing better than a convenient, tasty Pukka Pie to celebrate Pie Week.”
Pukka Pies is giving away £100 a day, as well as hundreds of free pies to a number of lucky voters in The Great British Pie Debate at www.pie-week.com between Monday 5th March and Thursday 8th March.
Pukka Pies is continuing to drive sales growth and has seen record breaking sales in 2017 following the launch of its multi-million pound ‘Everything’s Pukka’ campaign.
Story By: Pukka Pies, NFFF