Can Gluten Free Products Boost Your Business?

According to Coeliac UK, 1 in 100 people have Coeliac disease. This is a large amount of people who are unable to include gluten in their diet, but they can still enjoy fish and chips with the right products and procedures in your shop. Successfully offering a gluten free range of products in your shop could help increase your business and attract local consumers who can’t eat gluten.

Serving Gluten Free Consumers

If you decide to offer gluten free products in your shop, either all the time or just on one day a week, there are things that need to be considered.

  • Cross-contamination is a serious concern for people with coeliac disease, even a small amount of gluten can make them ill.
    • This means you can’t cook the products in the same oil – filtering the oil isn’t enough, the pans will need cleaning correctly and new oil used.
    • You should use a separate pan that no products containing gluten have been cooked in.
    • You should use separate tools and equipment, such as whisks, scoops, baskets and tongs.
    • Other things to consider are how the products are being stored, being prepared and the staff training around cross-contamination and how to clean areas which may contain gluten correctly. Make sure your staff also know about Coeliac disease and the requirements when serving a Coeliac customer.
  • You may have to offer different products then you normally do. As an example, you can offer 42nd Street Gluten Free Classic Sausages. These sausages are made in a factory that undergoes a thorough clean down and is tested by an independent laboratory.
  • You may have to use a different batter to your standard batter. The range of suitable batters has been growing, one option you have is Pulse Gluten Free Batter Mix.

Ways To Offer Gluten Free Products

There are two ways that can make it easier to offer a gluten free range of products in your shop. You can either run a gluten free section, likely a pan or two dedicated with its own tools, such as tongs. Alternatively, you can offer gluten free products on a single day every week, for the entire day every product you sell is suitable for anyone who has a gluten intolerance, the ranges and equipment are correctly cleaned before you start serving (or night before!) and new oil is used for cooking. If you pick a day every week and stick to the same day, it can make it easier for people to know when they can enjoy gluten free fish and chips in your shop.

What Is Coeliac Disease?

Coeliac disease is an illness that when eating gluten can make the body’s immune system attack its own tissues – causing damage to the lining in the gut. Nutrients from food can then not be absorbed properly. To find out more about Coeliac disease visit Coeliac UK’s website, they have a large amount of information on Coeliac disease, click here to visit their website.

Find Out More

To find out about the gluten free products we have available, including batters, sausages and even gravy, you can talk to your Area Sales Manager or Telesales Agent. You can also click here to find your local depot and contact us.