“Our ambition is to offer unrivalled customer service…Our motto is to put the “Pride” into Food Service”
40 years of family values employed by fish & chip wholesaler
We are a family owned and run fish & chip wholesaler company which has been trading for over 40 years in the Fish & Chip industry. Today the company spans three generations and has grown to be one of the premier fish & chip wholesaler to fish & chip shops, fast food outlets and bakers in the Midlands, South Yorkshire, Lincolnshire, the East, South, South East and South West of England.
Quality brands and own labels
Offering a variety of both quality branded products and own label brands, as a fish & chip wholesaler, we provide a ‘one stop shop’ for restaurants and shops. Our dedication to innovation includes own brand products such as Hook and Fish, Major B’s Tomato Ketchup, PickleMe Pickles, FriWite, The Really Green Pea Company, Q Brand and Frying Fats & Oils, 42nd Street Classic Sausages and 42nd Street Chicken, Promenade Sauces and Ocean Sound Fish Cakes. We pride ourselves in only the best sustainable fish and quality rapeseed and groundnut oil.
View our online Product Guide
Passionate about the industry
We have a keen interest in the Fish & Chip and Fast Food Industry and support innovation in the trade. As a Q Partnership member and a fish & chip wholesaler, we sponsor The National Fish and Chip Awards, and sponsor the Marketing Innovation Award. Friars Pride is a member of The Q Partnership, a group of companies that together offer a distribution network across the UK. The national Q Partnership consists of three independent companies across the UK (Friars Pride, V.A. Whitley and Henry Colbeck). These companies work together to initiate trade innovations and supply exclusive branded products nation-wide.
Innovation to the trade
We are not just a fish & chip wholesaler – we offer additional support where possible. Our annual exhibition FRY I.T. gives customers the opportunity to preview the latest product innovations to the trade, access to exclusive show discounts and much more.
We have also launched The Marketing Club, offering customers the chance to improve sales and marketing within their shop, with hints, tips and exclusive promotions.
Investing in service
We invest in cold stores, multi- temperature lorries to ensure perfect delivery of ambient and frozen goods, as well as Waste Oil Collection and refilling facilities. Customers earn Save & Select points on selected products, ensuring they are rewarded at no extra cost.
We have a real passion for customer service, provided by staff at Friars Pride from directors and managers to warehouse, delivery drivers and telesales operatives at each depot; Peterborough (Head Office), Basildon, Nottingham, Norwich, Poole and Plymouth
Sustainability & Certifications
Friars Pride has supplied the finest Frozen at Sea Fillets for over 35 years and supports FASFA (Frozen at Sea Fillets Association) to promote the sustainability and management of Cod and Haddock stocks from Iceland, Faeroe Islands and Barents Seas. Friars Pride are registered MSC (Marine Stewardship Council) certified (MSC-C-53696) and we are proud to confirm many of our suppliers are MSC and IRF (Icelandic Responsible Fisheries).
Friars Pride has BRC Certification for our Oil Filling Facility. The BRC Food Safety Standard is a leading global brand recognised by thousands of customers worldwide, and has certificated over 18,000 suppliers in over 100 countries around the world.
Friars Pride is an active member of NEODA, The National Edible Oil Distributors Association – we work to their guidelines. We always advise customers to look for the NEODA logo on the label of oil products as a sign of quality guarantee.